AS THE FIRST MUSEUM-LED CULTURAL INCUBATOR, NEW INC WAS CONCEIVED OF AS A NOT-FOR-PROFIT PLATFORM FOR FURTHERNG THE NEW MUSEUM'S ONGOING COMMITMENT TO NEW ART AND NEW IDEAS. NOW IN YEAR 11, NEW INC'S MEMBERSHIP MODEL CONTINUES TO SUPPORT A DIVERSE RANGE OF CREATIVE PRACTITIONERS WITH A VALUES-DRIVEN PROGRAM AND SAFE SPACE FOR GATHERING AND DEVELOPING NEW CREATIVE PROJECTS AND BUSINESSES. IN 2020, NEW INC LAUNCHED ONASSIS ONX, AN XR ACCELERATOR FOR ARTISTS, IN PARTNERSHIP WITH THE ONASSIS FOUNDATION. NEW INC WAS COFOUNDED BY NEW MUSEUM'S TOBY DEVAN LEWIS, DIRECTOR LISA PHILLIPS AND DEPUTY DIRECTOR KAREN WONG IN 2014.